Element Tours is a tour operator that tailors tours to the desired destination based on the four elements: water, fire, earth and air. Each of the tours is divided into these elements and offers unforgettable experiences, because the elements accompany life and form the cycle of nature. The water element offers, for example, boat tours, surfing or diving lessons. The fire element offers tours to volcanoes and hot springs, the earth element offers getting to know national parks and various animal species. The air element offers bungee jumps or helicopter flights.

Logo

The Element Tours logo consists of the abstract, alchemical symbols that symbolize the four elements of water, fire, earth and air. The wordmark was set in the Gala font, which provides a fresh and timeless impression due to its clear shapes.

Web design

The web design shows the homepage of the website, which picks up on the campaign motif in the header area and has been adapted to all four elements. The structure of the website is divided into the start page, a page on which further information about the elements can be found, a page on which the travel destinations are taken up and a page on which the tours can be booked. The start page also contains brief information about the connection between the elements and the tours, as well as an insight into the company’s philosophy and values, and directs the viewer to the subpages.

Posters

The posters depict the tour operator’s campaign motif. This is designed in such a way that there is a separate image and slogan for each individual element. The elements are connected to the people depicted by a double exposure and thus reflect the slogan, which adapts the characteristics of the person to the characteristics of the respective element.

Postcards

Postcards were deliberately chosen as the advertising medium instead of flyers in order to revisit the topic of travel. As with the posters, there are four different motifs and the back of the postcard picks up on the content. With a short text about the respective element and matching pictures, the viewer is directed to the website and the social media of the tour operator.