Nature’s Pace is a Costa Rican brand that produces and sells ginger beer. Ginger Beer is a non-alcoholic ginger lemonade, which is also available in flavors turmeric and goji berries. For this, the ginger root is brewed, fermented and enriched with living cultures. This process also gave rise to the name, which describes the chronological process of production. Name, as well as slogans and other textual content were given.
The logo was redesigned for this project. In order to take up the manufacturing process as well as in the name, the graphic element in the logo represents an illustrated ginger plant. In addition, different fonts and arrangements of the elements of the logo were tried out. The final design was ultimately chosen because it best expressed the impact on the label. The font of the logo is Tulip One, a tall and narrowly set sans serif designed for use in headlines, for example.
The colors of the ginger beer labels were adapted to the respective types of beverage. To underline the natural production, a watercolor pattern was chosen for the background. The logo is the main element of the labels, the name of the drink and the type are also present.
